Privacy policy
Last updated 29 October 2026
Coral Cove is a block puzzle game made by Utterly Useless LLC. There is no account and the game never asks for your name, email, contacts or location. To keep the game free we show ads from Google AdMob, and purchases go through Google Play with RevenueCat checking them.
What stays on your phone
Your progress (levels, stars, materials, your buddies' homes, decorations and settings) is saved on your device. We don't run a server that receives it. If Android backup is on, Android may copy the save to your Google account so it comes back on a new phone. Google handles that backup and we can't see it.
Ads (Google AdMob)
Coral Cove shows optional reward videos and a limited number of short ads between rounds. When an ad is requested, Google's Mobile Ads SDK collects and sends to Google: your IP address (from which a rough location can be estimated), how you interact with ads and the app, diagnostic information, and device identifiers such as the Android advertising ID and app set ID. Google uses this to show and measure ads, for analytics and to prevent fraud. It is encrypted in transit.
In the European Economic Area, the UK and Switzerland the game asks for your consent before personalised ads are shown, and you can change it any time in Settings › Ad privacy choices. Anywhere, you can reset or delete your advertising ID in your phone's settings. More in how Google uses information from apps that use its services. Remove Ads or the Reef Pass stops the ads between rounds; reward videos stay your choice.
Purchases
Payments are handled by Google Play, so we never see your card. RevenueCat confirms purchases and restores them on a new phone. It receives a random app ID created on your device, your purchase history and basic device and app details such as Android version, app version and country. Never your name or email. See the RevenueCat privacy policy.
What we don't do
No sign-up. No access to your contacts, photos, camera, microphone or precise location. No analytics tools of our own, and we don't sell data. Tilting your phone moves Momo on the title screen; the motion sensor is read live and nothing is stored or sent.
| Data | Who gets it | Why |
|---|---|---|
| IP address / approximate location | Google AdMob | Ads, analytics, fraud prevention |
| App and ad interactions | Google AdMob | Ads, analytics, fraud prevention |
| Diagnostics | Google AdMob | Ads, analytics, fraud prevention |
| Advertising ID, app set ID | Google AdMob | Ads, analytics, fraud prevention |
| Purchase history, random app ID | RevenueCat (our service provider) | Making purchases work and restoring them |
| Game progress | Nobody, it stays on your phone | Saving your game |
Children
Coral Cove is a general-audience game and is not directed at children under 13. If you think a child has given us personal information, email us and we'll help remove it.
Deleting your data
Uninstalling Coral Cove deletes your progress from the phone. To remove an Android backup too, delete it in your Google account's backup settings. To ask for your RevenueCat purchase records to be deleted, email info@utterlyuselessllc.com with the subject "data deletion" and, if you can, the Google Play order number. We reply within 30 days.
Your rights
Depending on where you live (for example under the GDPR or the CCPA) you can ask to access, correct or delete personal information about you. Email us and we'll help, including with requests that need to go to Google or RevenueCat.
Changes
If this policy changes we'll update this page and its date, and mention big changes in the game.
Contact
Utterly Useless LLC · info@utterlyuselessllc.com
Support
Stuck, found a bug or have an idea? We usually reply within 2 working days at info@utterlyuselessllc.com.
Restore purchases
In the game: Settings › Restore purchases, signed in with the same Google account.
Cancel the Reef Pass
Google Play › Payments & subscriptions › Subscriptions › Coral Cove. You keep the Pass until the end of the period you paid for.
New phone
Keep Android backup on and sign in with the same Google account. Your progress comes back when you install Coral Cove again.
Ad choices
Settings › Ad privacy choices, where available, or your phone's ads settings.